December 29, 2018

Juntos Emprendemos

Inspired by the reality that small business inclusivity is vital to the growth and prosperity of our communities, the Little Village Chamber of Commerce saw a gap in the market for entrepreneurship training that could be filled by a bilingual program.  Little Village is primarily Hispanic with 42% of the population between the ages of 18-34 years old.  Over 50% of the growth of new business in Little Village is coming from the immigrant community and the majority of those businesses are being started by women.  The resulting JUNTOS Emprendemos is a 12-week peer-to-peer blended learning model to create a higher probability of success for their business model.  The program is designed for participants to make decisions and take action versus being lectured about entrepreneurship/business concepts.  Whereas other programs focus on finding customers and marketing this program is heavily focused on understanding the business finances and accounting to increase the likelihood of loans and/or investments.  We want to equip our students with a clear plan of their business objectives and how they can achieve them.  Additionally, one-on-one mentorship will be offered to help students achieve the goals they set.   

Value Proposition Process
Screening and Analysis Pre-analysis 360 + Ambitions
Project management of Actions Business Profile + Pitch Deck
Set Growth Plan with Metrics Financial Startup or Restart Plan
Deliver Syllabus Communication (social/video)
Create a weekly agenda Project Management (Design Thinking)
Create Modules Off-Boarding + Growth Plan
Business Profile Balance Scorecard

2017 Success
JUNTOS Emprendemos graduated 53 entrepreneurs from three 12 week cohorts.  Some of the graduates were at the beginning of their journey and found support writing a business plan and creating a vision and mission for their business.  Other graduates were coming from newly established businesses and were able to create increased financial literacy and marketing strategies.  Fifteen participants (approx. 30%) were able to secure loans based on the work they accomplished during the cohort.