Inspired by the reality that small business inclusivity is vital to the growth and prosperity of our communities, the Little Village Chamber of Commerce saw a gap in the market for entrepreneurship training that could be filled by a bilingual program. Little Village is primarily Hispanic with 42% of the population between the ages of 18-34 years old. Over 50% of the growth of new business in Little Village is coming from the immigrant community and the majority of those businesses are being started by women. The resulting JUNTOS Emprendemos is a 12-week peer-to-peer blended learning model to create a higher probability of success for their business model. The program is designed for participants to make decisions and take action versus being lectured about entrepreneurship/business concepts. Whereas other programs focus on finding customers and marketing this program is heavily focused on understanding the business finances and accounting to increase the likelihood of loans and/or investments. We want to equip our students with a clear plan of their business objectives and how they can achieve them. Additionally, one-on-one mentorship will be offered to help students achieve the goals they set.
|Screening and Analysis||Pre-analysis 360 + Ambitions|
|Project management of Actions||Business Profile + Pitch Deck|
|Set Growth Plan with Metrics||Financial Startup or Restart Plan|
|Deliver Syllabus||Communication (social/video)|
|Create a weekly agenda||Project Management (Design Thinking)|
|Create Modules||Off-Boarding + Growth Plan|
|Business Profile||Balance Scorecard|
JUNTOS Emprendemos graduated 53 entrepreneurs from three 12 week cohorts. Some of the graduates were at the beginning of their journey and found support writing a business plan and creating a vision and mission for their business. Other graduates were coming from newly established businesses and were able to create increased financial literacy and marketing strategies. Fifteen participants (approx. 30%) were able to secure loans based on the work they accomplished during the cohort.